Marketing Manager

F U L L - T I M E   |   L E X I N G T O N ,   K Y

Company: hydra Brands (hydra, LLC) is a Lexington, Kentucky-based company that manufactures, distributes, and sells shower, bath, and personal care products through wholesale and retail channels under the brands hydraAromatherapy® and Bolli & Fritz®. Our mission is to make mood-boosting aromatherapy through essential oils accessible for daily life.

Job Summary: The hydra Marketing Manager creates and implements a plan to build awareness of hydra's brands with retail and wholesale buyers, feeds new prospects into the sales funnel by developing and engaging them with strong marketing communication tools across media platforms and through direct marketing.  The role includes working closely with the sales team for marketing initiatives around CRM data and through wholesale tradeshows; evaluating campaign results; working internally with product development, creative, fulfillment and manufacturing teams; and, ultimately ensuring customers are thrilled through all touch points with hydra Brands.


Responsibilities include:

  1. Branding
    a. Messaging: Key selling points and differentiation
    b. New Products: Create and execute campaigns to launch new products, report on trends for new product development  

  2. Customer Development
    a. Prospect: Identify customer segments and build awareness with those groups 
    b. Customer Database Management: Build quality and quantity of retail and wholesale lists through ongoing activities; Manage lists
    c. Direct Mail/Email: Develop plan and content; build and implement
    d. Social Media: Develop and implement social media strategy and plan

  3. Marketing Media & Tools
    a. Website: Build traffic and conversions, enhance SEO, lead website content 
    b. Press/Media Relations: Identify key publications, position and pitch
    c. Advertising: Evaluate Opportunities; Develop and implement strategy and plan.
    d. Events/Tradeshows: Work with sales team on content and materials including: Goal setting, displays, handouts, pre-show communications.

Identify and engage with new and existing customer groups for hydra.

Focus on growing awareness and building the brand for sales growth.


The ideal candidate will have:

• 8-10 years in a Marketing role.
• Excellent communication skills.
• Collaborative approach to build wins within a team.
• Motivation to work hard and execute plans under minimal supervision.
• An entrepreneurial spirit to contribute to a growing business.  

hydra is an equal opportunity employer offering competitive benefits and a flexible, team environment geared toward growth.

Salary based on experience.

No calls, please.