Wholesale Sales Manager

F U L L - T I M E   |   L E X I N G T O N ,   K Y

Company: hydra Brands (hydra, LLC) is a Lexington, Kentucky-based company that manufactures, distributes, and sells bath, shower and personal care products through wholesale and retail channels under the brands hydraAromatherapy and Bolli & Fritz. Our mission is to make mood-boosting aromatherapy and essential oils accessible and easy-to-use in daily life.


Job Summary: The Wholesale Sales Manager is responsible for development of B2B sales channels, planning and communication with wholesale partners that buy hydra Brands products to sell to consumers, and managing a team to support those customers and orders. The role includes input on marketing and communications tools for and direct communication with sales groups and individual reps; planning and attending tradeshows; forecasting and evaluation of results; working internally with product development, creative, fulfillment and manufacturing teams; and, ultimately ensuring wholesale customers are thrilled through all touch points with hydra Brands. This position reports to the Chief Operating Officer.




Goal Setting, Achievement and Marketing Strategies:

  • Partner with management to set annual B2B sales targets and develop a plan to achieve growth including forecast for next year's quantities.

  • Create and manage annual B2B sales and marketing plan and budget.

  • Collaborate with Product Manager to develop sales strategies for all products including sales channels, pricing strategy, cost of sales, volume targets and success metrics.

  • Expand revenue in accounts through cross-sell and up-sell opportunities.

  • Work collaboratively with Creative Director and Marketing Team to implement sales outreach strategies and campaigns.


Outside Sales Representative Management:

  • Manage a multi-line sales representative network, including development of training plans, regional sales goals, educational collateral, and sampling programs.

  • Ensure third-party sales agents have sales materials, samples, marketing data and other information to enable their success.


Inside Sales Team Management:

  • Lead inside sales team to achieve annual goal and other designated KPI’s.

  • Work collaboratively with inside sales team to develop outreach strategies

  • Develop and grow team members to move up in the organization


Trade Shows:

  • Develop an effective trade show participation strategy based on potential ROI demographics, lead-generation opportunities, past performance, and budget impact.

  • Work closely with trade show partners to plan trade show details for each brand including space selection, booth design, promotions, and product merchandising.

  • Attend trade shows for on-site customer and sales representative support to maximize company exposure and sales in the field.

  • Develop new business opportunities with existing clients at trade events, and follow-up on new sales opportunities and leads.


Business Development and Key Account Management:

  • Open new sales channels based on established strategies.

  • Nurture first-time customer relationships by developing an engagement and education plan.

  • Build and maintain strong, long-lasting customer relationships.

  • Work with Account Manager to develop outreach plan for existing key accounts to offer promotions, products, and support.

  • Serve as the company liaison and first point-of-contact with sales agents.

  • Act as a subject matter expert on each product, including newly launched products, particularly regarding target customer attributes and key selling points for each market to ensure success for each unique product and category.



  • Proven work experience as an Account Manager other relevant role with 3-5 years Sales Experience. Previous experience managing a sales team preferred.

  • Bachelors Degree or Associates Degree with proven track record of sales success.

  • Must be an active listener, possess ability to negotiate, and be able to make professional presentations when needed. Strong attention to detail.

  • Excellent verbal and written communication skills

  • Experience with MS Office or similar programs required. Previous experience with CRM advantageous

  • Must be able to manage multiple projects and tasks and prioritize accordingly

  • Sales experience in a gift and/or wholesale industry preferred.


The ideal candidate will have:

  • Sales experience in a gift and/or wholesale industry.

  • Experience in supervising a team.

  • Excellent communication skills.

  • Motivated to work hard under minimal supervision.

  • An entrepreneurial spirit to contribute to a growing business.  


hydra is an equal opportunity employer offering competitive benefits and a flexible, team environment geared toward growth.


Base salary based on experience plus commissions.  Remote work is possible for the right candidate.

Send resumes to:

Please state "Wholesale Sales Manager" in the subject line.


No calls, please.